1) Who We Are

Wild Sundarban is a travel service brand focused on planning and facilitating Sundarban-related tours and associated travel assistance. This policy applies to our website, landing pages, enquiry forms, and all digital communication channels we operate in connection with our services.

2) Scope of This Policy

This Privacy Policy describes how we handle personal data collected from website visitors and prospective or confirmed customers, including data gathered through:

• Website visits, browsing behaviour, and device information
• Enquiry, callback, and booking-related forms
• Email, phone, messaging apps, and social media interactions (where applicable)
• Customer service support and travel coordination communications

If you follow links from our website to third-party websites, their privacy practices will apply. We encourage you to review their policies before sharing information.

3) Information We Collect

3.1 Information You Provide Voluntarily

When you submit an enquiry or booking request, we may collect information such as your name, email address, phone number, travel dates, number of travellers, pickup and drop preferences, accommodation preferences, and any special requests you choose to share.

3.2 Information Collected Automatically

Like most websites, we may automatically receive certain technical and usage information when you browse our pages. This can include IP address, browser type, device identifiers, approximate location (derived from IP), pages visited, time spent on pages, referral source, and basic interactions such as clicks and scrolling.

3.3 Cookies and Similar Technologies

Cookies are small text files placed on your device to improve functionality, understand visitor behaviour, and support marketing measurement. Depending on configuration, we may use:

• Essential cookies to enable basic website functionality
• Performance/analytics cookies to measure traffic and improve user experience
• Marketing cookies to assess campaign performance and relevancy

You can control cookies through your browser settings. Disabling certain cookies may affect the availability or quality of some site features.

4) How We Use Your Information

We use personal data to deliver travel services responsibly and to improve our website and customer experience. Key purposes include:

• Responding to enquiries and providing quotations or itineraries
• Processing bookings and coordinating travel-related arrangements
• Communicating essential updates (confirmations, changes, clarifications)
• Providing customer support before, during, and after your trip
• Maintaining internal records for service quality, billing, and dispute resolution
• Monitoring website performance and safeguarding against misuse or fraud
• Improving content, offers, and user journeys based on aggregated insights

5) Legal Basis and Fair Processing Principles

We aim to process personal information in a manner consistent with widely accepted privacy principles such as transparency, purpose limitation, data minimisation, and security. Depending on context, our processing may be based on:

• Consent (for example, when you submit an enquiry or opt into communications)
• Contractual necessity (to provide requested travel services)
• Legitimate interests (service improvement, security, fraud prevention, analytics)
• Legal obligations (where record-keeping or compliance is required)

Where consent is the basis, you may withdraw it at any time; however, withdrawal may impact our ability to provide certain services.

6) Sharing of Information

6.1 Service Providers and Operational Partners

To arrange travel and deliver services, we may share relevant information with trusted partners such as transportation providers, accommodation partners, guides, and operational teams—strictly on a need-to-know basis for fulfilling your travel request.

6.2 Technology and Analytics Vendors

We may use website hosting, analytics, and communication tools to operate our website and measure performance. These providers may process limited technical data on our behalf to support functionality, security, and reporting.

6.3 Legal and Safety Requirements

We may disclose information if required by law, regulation, court order, or lawful request, or when disclosure is necessary to protect rights, property, safety, and to prevent fraud or misuse.

We do not sell personal information as a business model. If marketing partnerships are used, we aim to apply privacy-protective controls and offer suitable opt-out choices.

7) Data Retention

We retain personal information only for as long as needed to fulfil the purpose for which it was collected, including service delivery, record maintenance, legal compliance, and dispute resolution. Retention periods vary by data category, business need, and regulatory requirements.

When data is no longer required, we take reasonable steps to delete, anonymise, or securely dispose of it.

8) Security Measures

We use reasonable administrative, technical, and organisational safeguards to protect personal data against unauthorised access, alteration, disclosure, or destruction. Security measures may include controlled access, encryption where applicable, secure hosting practices, and periodic reviews of data-handling procedures.

Please note that no internet transmission or storage system can be guaranteed as 100% secure. We therefore encourage users to share information carefully and to notify us if they believe their interaction with us may have been compromised.

9) Your Choices and Rights

Depending on applicable law and your relationship with us, you may have rights that include:

• Requesting access to the personal data we hold about you
• Requesting correction of inaccurate or incomplete information
• Requesting deletion, where lawful and feasible
• Objecting to certain processing or requesting restriction of processing
• Withdrawing consent where processing is based on consent
• Managing cookie preferences through browser controls

We will make reasonable efforts to respond to valid requests within an appropriate timeframe, subject to verification and applicable legal constraints.

10) Children’s Privacy

Our website and services are intended for general audiences and are not designed to solicit personal information from children. If you believe a child has provided personal information without appropriate authorisation, please contact us so we can take suitable steps to remove or restrict such data where feasible.

11) International Data Transfers

Depending on the technology services used for hosting, analytics, and communications, limited data may be processed on servers located in different regions. Where such transfers occur, we aim to implement reasonable safeguards consistent with privacy and security best practices.

12) Third-Party Links and Embedded Content

Our website may contain links to third-party websites or embedded content. We do not control external sites and are not responsible for their privacy practices. Visiting those sites is subject to their own terms and policies.

13) Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or service offerings. The updated version will be posted on this page with a revised “Last Updated” date. We encourage visitors to review this page regularly for the latest information.

14) Contact for Privacy Queries

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact Wild Sundarban through the official communication channels published on our website’s contact page. For security reasons, we may need to verify your identity before processing certain requests.

Important Note

This Privacy Policy is provided for general informational purposes and reflects standard privacy and data-handling practices used by service-oriented travel businesses. If you require a version tailored to specific legal frameworks, regulatory registrations, or jurisdiction-specific obligations, it is advisable to obtain professional legal review.